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蔡瑤昇

 

 

 

蔡瑤昇

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職稱:專任副教授
研究室:科研大樓923

聯絡電話:(02)2771-2171ext.2324、3401

電子信箱:ystsai@ntut.edu.tw

期刊論文

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1

Tsai, Y. S., “Designing a Computerized Quality Control System Linking with MRP II, Proceeding of the 1st Korea-Sino Joint Quality Control Symposium, pp. 83-99, Korea, 1987.

2

Tsai, Y. S. and Wensley R., “Market Orientation and the Organisational Culture of Taiwanese Business,” the 29th Annual Conference of the EuropeanMarketingAcademy, Rotterdam, Netherlands, May 23-26, 2000.

3

Tsai, Y. S. and Wensley R., “Market Orientation, Marketing Effectiveness Rating and Business Performance Measurement,” the 2nd International Conference, PM 2000 –Performance Measurement – Past, Present and Future, pp. 601-608, Cambridge, England, July 19-21, 2000.

4

Huang, J. C., Pan, S. L., Tsai, Y. S. and Hsieh, M. H., “The Interrelationships of Managing Knowledge and Organizational Learning: A Case Study of a British Retailer,” American Conference on Information Systems (AMCIS) 2000, pp. 1274-1277, Long Beach, California, the U.S.A., August 10-13, 2000.

5

Pan, S. L., Hsieh M. H., Tsai Y. S. and Huang J.C.M (2000), “Knowledge Management: Lessons Learned from an Early Implementer,” Transcending Boundaries: Integrating People, Processes and Systems, Proceedings of the 2000 Conference, pp. 288-292, Brisbane, Australia, 6-8th September, 2000.

6

Tsai, Y. S., Guo, J. S., Sheu, H. T., Wang, J. C. and Hwang, L. H., “Taiwanese Managers’ View on Internet Advertising,” The 2002 International Conference in Management Sciences, pp. 117-124, Tamshui, TaipeiHsien, Taiwan, June 1, 2002.

7

Tsai, Y. S. and Lo, Y. S., “Developing and Managing a Supplier Relationship Program for Joint Competitive Advantage between a Focal Company and Its Suppliers,” European Operations Management Association 9th International Annual Conference, pp. 1489-1498, Copenhagen, Denmark, June 2-4, 2002.

8

Tsai, Y. S., “Market Orientation: An Inter-sectoral Comparisons between Manufacturers and Retailers,” Global Conference on Business and Management, pp. 182-187, Paris, France, July 7-9, 2002. (榮獲Outstanding Paper Award)

9

Tsai, Y. S., Chang, Y. T., and Lin, S. K., “A Study on the Impact of Shelf Space and Mind Space on Consumers’Buying Decisions,”2003 International Conference on Technology and Management with Special Symposium on Advanced Interactive Systems, pp. 304-311, Taipei, Taiwan, October 22-24, 2003.
10
蔡瑤昇, 李尚裕, “加入WTO 後台灣冷氣機產業之競爭優勢分析-- SWOT 與TOWS 之應用研究,”第七屆兩岸中華文化與經營管理學術研討會,合肥市,安徽,中國大陸,July 16-18, 2004.
11
Tsai, Y. S., Wang, C. C. and Liao, S. K., “The Manufacturer’sPerception of Upstream Market Orientation and its Effects on the Firm’s Channel Relationship with its Supplier,”The 2004 Australian and New ZealandMarketingAcademy Conference, Wellington, New Zealand, November 29 - December 1, 2004. (國科會NSC-92-2416-H-027-003)

研討會論文 

 

1

蔡瑤昇, “電腦化會計作業系統,”第二屆技術及職業教育研討會, 微算機在專科學校教學上之應用參展作品, pp. 22-23, 台北, 1987.

2

蔡瑤昇, 賴宜呈, “青少年對流行性商品的購買行為之研究,” 2001年科技與管理研討會, pp. 147-154,台北, 2001.

3

蔡瑤昇, 郭雅盈, 洪韻翔, 廖苡秀, “「電視廣告」與「網路標題廣告」的廣告效果比較–以易利信鯊魚機為例, ” 2001 年科技與管理研討會, pp. 279-288, 台北, 2001.

4

蔡瑤昇, 蔣永寵, “珠寶製品市場區隔及其消費者購買決策之研究,” 中國工業工程學會九十年度年會暨學術研討會, 高雄, pp. 1-6, 2001.

5

蔡瑤昇, 張剛, 劉璁翰, “企業導入ERP 系統階段性關鍵成功因素之研究,” 2002 年科技與管理學術研討會論文集-- e 世代的製商整合與協同管理, 台北, 2002.

6

陳俊孝, 廖森貴, 蔡瑤昇, “醫院品牌形象、價格知覺與服務品質對服務價值、顧客滿意關係之研究,” 2002 年科技與管理學術研討會論文集-- e 世代的製商整合與協同管理, 台北,2002.

7

蔡瑤昇, 黃亮樺, 葉憲泓, 石柏洲, “市場導向、新產品開發策略與新產品創新程度之關係研究, ”2003 年第一屆新世紀優質企業理念與價值創造研討會–微利時代的企業經營策略與管理實務, 台北, 2003.

8

Wang, B. J., Tsai, Y. S. and Wang, C. C., “The Supplier Perceptions of Distributor’s Downstream Market Orientation Impact on Channel Relationships,”The 3rd National Conference on Interdisciplinary Management Theory and Practice, Taichung, 2004.

9

蔡瑤昇, 廖森貴, 石柏洲, “品牌對消費者的態度與行為量表之建構,”臺灣商管與資訊研討會論文集,台北, 2004.

10

蔡瑤昇,廖森貴,葉憲泓, “動態能力對持續競爭優勢之影響—以資源配置為中介變項之研究,”臺灣商管與資訊研討會論文集, 台北, 2004.

11

蔡瑤昇,張雅婷, “網路口碑訊息內容產生之說服效果對消費者推薦意願之影響,”第一屆臺灣作業研究學會學術研討會暨2004 年科技與管理會學術研討會論文集, 台北, pp. 1382-1388, 2004.

12

廖森貴,蔡瑤昇,楊素籣, “環境認知、服務品質、價值、顧客滿意度與行為意向之研究– 以故宮博物院為例,”第一屆臺灣作業研究學會學術研討會暨2004 年科技與管理會學術研討會論文集, 台北,pp. 1400-1407, 2004.