Name

position

Professional areas

Ching-Jui Keng

Professor

Consumer Behavior, Interactive Marketing, Electronic Commerce, Marketing Management

Ling-Jing Kao

Professor

Quantitative Model, Applied statistics, Marketing Research, Bayesian Statistics , Choice Model

Yu-Lun Liu

Assistant Professor

Marketing Management, Internet Marketing, Advertising, Sharing Economy

Gordon C. Li

Assistant Professor

Cultural consumption, Taste and Distinction, Chinese consumers, Cultural capital theory