The research is divided into four modules: Marketing Management, Financial Management, Services and Technology Management, Organization and Strategic Management.
Marketing Management Module
Guided by marketing management, consumer behavior, services management, marketing decision-making analysis, brand and channel strategy, strategic marketing etc. as its course graduate outcomes, this module aims to cultivate students’ capabilities in areas of innovation, servicing as well brand marketing, with coursework supports such as case analysis in practical setting and entrepreneurial simulation scheme.
Financial Management Module
This module focuses on a range of key syllabus deliverables, including managerial economics, financial management, corporate banking, risk management, investment decision-making analysis, behavioral finance and corporate investment financing as well risk-avoidance decision-making. Course syllabi are structured as to provide students with training in corporate banking and business decision-making and to implement training-based knowledge in various start-up scenarios. With coursework supports such as case analysis in practical setting and entrepreneurial simulation scheme, students are expected to be equipped with financial decision-making capabilities essential to any environment of corporate banking, innovation or start-up nature.
Services and Technology Management Module
This module places its key focus on areas such as project management, mode of operation & supply chain management, client relationship management, metrics management & decision-making, service design etc. By setting in motion the main wheels of developing service technology and managing innovation, this module is committed to cultivating integration-oriented talents proficient in innovative applications of service technology, with coursework supports such as case analysis in practical setting and information technology implementation.
Organization and Strategic Management Module
Focusing on key pedagogical underpinnings such as organizational behavior, human resources management, organizational theories & management, recruitment management and strategic management etc., this module aims to develop systematic technologies and theories of management, thereby making positive and conducive contributions to the establishment and pragmatic advancement of scholarly works relating to the field of management.