Research

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Research

Financial Management Field

Name	Position	Professional areas
Chuang-Min Chao	Associate Professor	Performance Efficiency Evaluation, Corporate Governance, Merge& Acquisition
Shih-Wei Wu	Associate Professor	Behavioral Finance, Management, Decision Making ,Risk management
Feng-Yi Lin	Professor	Managerial accounting

Marketing Management Field

Name	Position	Professional areas
Ching-Jui Keng	Professor	Consumer Behavior, Interactive Marketing, Electronic Commerce, Marketing Management
Ling-Jing Kao	Professor	Quantitative Model, Applied statistics, Marketing Research, Bayesian Statistics , Choice Model
Yu-Lun Liu	Assistant Professor	Marketing Management, Internet Marketing, Advertising, Sharing Economy
Gordon C. Li	Assistant Professor	Cultural consumption, Taste and Distinction, Chinese consumers, Cultural capital theory

Services and Technology Management Field

Name	Position	Professional areas
Chih-Chou Chiu	Professor	Digital television, Semiconductor, Retail industry ,Banking industry
Jung-Fa Tsai	Professor	Manufacturing industry, Service industry ,Finance industry
Wei-Lun Chang	Associate Professor	Information Management, Data Mining and analysis, Social Media Analytics Artificial Intelligence
Chung-Min Wu	Associate Professor	E-commerce, Database marketing,
Po-Hsuan Chen	Assistant Professor	Technology Management, Technology Policy, R&D Management, Innovation & Entrepreneurship

Organization and Strategic Management Field

Name	Position	Professional areas
Lin-Hua Lu	Associate Professor	Strategic Management of Technological, Group and Family Business Governance, The Theory and Strategy of Organization
Chien-Cheng Chen	Professor	Affect at Work, Employee Recruitment, Personnel Selection, Leadership and Motivation

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