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Research

Financial Management Field

Name

Position

Professional areas

Chuang-Min Chao

Associate Professor

Performance Efficiency Evaluation, Corporate Governance, Merge& Acquisition

Shih-Wei Wu

Associate Professor

Behavioral Finance, Management, Decision Making ,Risk management

Feng-Yi Lin

Professor

Managerial accounting

Marketing Management Field

Name

Position

Professional areas

Ching-Jui Keng

Professor

Consumer Behavior, Interactive Marketing, Electronic Commerce, Marketing Management

Ling-Jing Kao

Professor

Quantitative Model, Applied statistics, Marketing Research, Bayesian Statistics , Choice Model

Yu-Lun Liu

Assistant Professor

Marketing Management, Internet Marketing, Advertising, Sharing Economy

Gordon C. Li

Assistant Professor

Cultural consumption, Taste and Distinction, Chinese consumers, Cultural capital theory

Services and Technology Management Field

Name

Position

Professional areas

Chih-Chou Chiu

Professor

Digital television, Semiconductor, Retail industry ,Banking industry

Jung-Fa Tsai

Professor

Manufacturing industry, Service industry ,Finance industry

Wei-Lun Chang

Associate Professor

Information Management,

Data Mining and analysis,

Social Media Analytics

Artificial Intelligence

Chung-Min Wu

Associate Professor

E-commerce,

Database marketing,

Po-Hsuan Chen

Assistant Professor

Technology Management,

Technology Policy,

R&D Management,

Innovation & Entrepreneurship

Organization and Strategic Management Field

Name

Position

Professional areas

Lin-Hua Lu

Associate Professor

Strategic Management of Technological, Group and Family Business Governance, The Theory and Strategy of Organization

Chien-Cheng Chen

Professor

Affect at Work, Employee Recruitment, Personnel Selection, Leadership and Motivation

 

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