研究領域 Research Area

•    延展實境行銷 (AR/ VR/ XR/Metaverse marketing)
•    智慧零售 (Smart retailing)
•    服務業行銷 (Service marketing)
•    行銷科技 (Marketing Technology)

學歷 Education

•    國立政治大學企業管理學系 博士(行銷) 2009

     Ph.D. (Marketing) in Department of Business Administration, National ChengChi University. 2009
•    國立臺北科技大學商業自動化與管理研究所 碩士 2003
     MBA in Institute of Commerce Automation and Management, National Taipei University of Technology (2003)

學術經歷 Academic Appointments

•    國立台北科技大學經營管理系副教授，Associate Professor, Department of Business Management, National Taipei University of             Technology (2/2024-Now)
•    國立屏東大學行銷與流通管理學系副教授兼系主任，Associate Professor and Department Chair, Department of Marketing and               Distribution Management, National Pingtung University (11/2023-1/2024)
•    元智大學行銷學群副教授兼行銷學程MBA召集人，Associate Professor and Convener of MBA Marketing Program, Yuan Ze                   University (8/2018-7/2021)
•    元智大學行銷學群助理教授，Assistant Professor in Discipline of Marketing, Yuan Ze University (2/2013-7/2016)
•    世新大學公共關係暨廣告學系助理教授，Assistant Professor Assistant Professor in Department of Public Relationship and                      Advertisement, Shih Hsin University (8/2010-1/2013)

授課科目 Courses Taught
•    智慧零售 (英文)
Smart retailing (English)
•    服務業管理 (英文)
Service Management (English)
•    行銷管理 (英文)
Marketing Management (English)
•    網路行銷研究與資料分析 (中文)
Digital Marketing and Analytics (Chinese)

國際期刊論文發表 Publications in International Journals

Select Publications:
1.    Huang, Tseng-Lung and Liu, Ben S.C. (2025). Algorithm-based augmented reality increases website visit duration and total online  purchase amount: Role of mindfulness. Journal of Retailing and Consumer Services (SSCI IF=11.0, 8/155 (5.1%) in Business, Q1, ABDC-A; Scopus 5/210 (2.3%) in Marketing), 84, 104201. https://doi.org/10.1016/j.jretconser.2024.104201 NSTC 112-2410-H-027-028-MY2.
2.    Huang, Tseng-Lung and Chung, Henry F.L. (2024). Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective. Journal of Research in Interactive Marketing (SSCI IF=9.6, 13/155 (8.3%) in Business, Q1; ABDC-B; Scopus 11/210 (5.2%) in Marketing), 19(3), 358-386. https://doi.org/10.1108/JRIM-04-2024-0180 NSTC 112-2410-H-027-028-MY2.
3.    Huang, Tseng-Lung, Tsiotsou, Rodoula H., and Liu, Ben S.C (2023). Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism. Technological Forecasting and Social Change (SSCI IF=12.9, 4/155 (2.5%) in Business, Q1, ABDC-A; Scopus 4/249 (1.6%) in Applied Psychology), 189(April), 122385. https://doi.org/10.1016/j.techfore.2023.122385 MOST 110- 2410-H-153-034-MY2.
4.    Huang, Tseng-Lung and Liu, Ben S.C. (2021). Augmented reality is human-like: How the humanizing experience inspires destination brand love. Technological Forecasting and Social Change (SSCI IF=12.9, 4/155 (2.5%) in Business, Q1, ABDC-A; Scopus 4/249 (1.6%) in Applied Psychology), 170(September), 120853, https://doi.org/10.1016/j.techfore.2021.120853 MOST 108-2410-H-155-034-MY2.
5.    Huang, Tseng-Lung (2021). Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment. Journal of Retailing and Consumer Services (SSCI IF=11.0, 8/155 (5.1%) in Business, Q1, ABDC-A; Scopus 5/210 (2.3%) in Marketing), 58(January), https://doi.org/10.1016/j.jretconser.2020.102256 MOST 108-2410-H-155 -034 -MY2.

論文審查 Professional Activities

•    the Editorial Review Board for Internet Research
•    Reviewer, Journal of Business Research 
•    Reviewer, Technology Forecasting and Social Change
•    Reviewer, Journal of Retailing and Consumer Services
•    Reviewer, Journal of Services Marketing
•    Reviewer, Media Psychology
•    Reviewer, 管理學報
•    Reviewer, 管理評論