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   黃增隆 Tseng-Lung Huang
   副教授 Associate Professor

   辦公室: 宏裕科技大樓1123室
   電話: (02)2771-2171 ext 3421
   電子郵件: blessing@ntut.edu.tw
   研究室: 行銷科技研究室(科研739室)

   研究室介紹：
   此研究室主要研究領域著重在MarTech、AR/VR/Metaverse、智慧零售與服務行銷(如服務機器人)。This laboratory's main research areas focus on MarTech, AR/VR/Metaverse. smart retailing, and service marekting (such as service robots).

   研究室介紹影片：

 

研究領域 Research Area

  • AR/VR/Metaverse 
  • 智慧零售 (Smart Retailing)
  • 服務行銷 (Service Marketing)

學歷 Education

  • 國立政治大學企業管理學博士 2009
    Ph.D. in Business Administration, National Cheng Chi University, 2009
  • 國立臺北科技大學商業自動化與管理研究所 2003
    MBA in Commerce Automation and Management, National Taipei University of Technology, 2003

學術經歷 Academic Appointments

  • 副教授 Associate Professor (2/2024-Now) 
    國立台北科技大學經營管理系, 台灣 
    Department of Business Management, National Taipei University of Technology, Taipei, Taiwan
  • 副教授兼系主任 Associate Professor and Department Chair (11/2023-1/2024) 
    國立屏東大學行銷與流通管理學系, 台灣 
    Department of Marketing and Distribution Management. National Pingtung University, Taipei, Taiwan
  • 副教授 Associate Professor (8/2021-1/2024) 
    國立屏東大學行銷與流通管理學系, 台灣 
    Department of Marketing and Distribution Management, National Pingtung University, Taipei, Taiwan
  • 副教授兼行銷學程MBA召集人 Associate Professor and Convener of MBA Marketing Program (8/2018-7/2021) 
    私立元智大學行銷學群, 台灣 
    Marketing Discipline, Yuan Ze University, Taiwan
  • 副教授 Associate Professor  (8/2016-8/2018)
    私立元智大學行銷學群, 台灣 
    Marketing Discipline, Yuan Ze University, Taiwan
  • 助理教授 Assistant Professor (2/2013-7/2016)
    私立元智大學行銷學群, 台灣
    Marketing Discipline, Yuan Ze University, Taiwan
  • 助理教授 Assistant Professor (8/2010-1/2013)
    私立世新大學公共關係暨廣告學系, 台北, 台灣
    Department of Public Relations & Advertising, Colleage of Journalism and Communicaion, Shih Hsin University

國際期刊論文發表 Publications in International Journals

  1. Huang, Tseng-Lung, Chung, Henry F.L., and Chen, Xiang (2023, May). Digital modality richness drives vivid memory experience. Journal of Research in Interactive Marketing (SSCI IF=8.2; Business rank 35/155 22.5%; Q1) , in press. (Accepted). nstc 110-2410-H-153-034-MY2. 本人為第一作者.
  2. Huang, Tseng-Lung and Chung, Henry F.L. (2023, Apr). Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention. Journal of Research in Interactive Marketing (SSCI IF=8.2; Business rank 35/155 22.5%; Q1), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JRIM-07-2022-0213. 本人為第一作者. MOST 110- 2410-H-153-034-MY2.
  3. Huang, Tseng-Lung, Tsiotsou, Rodoula H., and Liu, Ben S.C (2023, Mar). Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism. Technological Forecasting and Social Change (SSCI IF=12; Business rank 11/155 7%; Q1), 189(April), 122385. https://doi.org/10.1016/j.techfore.2023.122385. MOST 110-2410-H-153-034- MY2. 本人為第一作者.
  4. Chiang, Lan-Lung (Luke), Huang, Tseng-Lung, and Chung, Henry F.L. (2022, Dec). Augmented reality interactive technology and interfaces: a construal-level theory perspective. Journal of Research in Interactive Marketing (SSCI IF=8.2; Business rank 35/155 22.5%; Q1), 16(4), 683-698. https://doi.org/10.1108/JRIM 06-2021-0156.
  5. Huang, Tseng-Lung and Liu, Ben S.C. (2021, Sep). Augmented reality is human- like: How the humanizing experience inspires destination brand love. Technological Forecasting and Social Change (SSCI IF=12; Business rank 11/155 7%; Q1), 170(September), 120853, https://doi.org/10.1016/j.techfore.2021.120853. MOST 110-2410-H-153-034- MY2. 本人為第一作者.
  6. Huang, Tseng-Lung* (2021, Jan). Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment. Journal of Retailing and Consumer Services (SSCI Impact Factor = 10.4; Business rank 20/155 (12.9%); Q1; Australian Business Deans Council A級期刊), 58(January), https://doi.org/10.1016/j.jretconser.2020.102256. MOST 108- 2410-H-155-034-MY2. 本人為第一作者、通訊作者.
  7. Huang, Tseng-Lung, Mathews, S., Chou, C. (2019, Dec). Enhancing online rapport experience via augmented reality. Journal of Services Marketing (SSCI Impact Factor = 3.195; 59/152(38.8%) in BUSINESS; Australian Businessand Consumer Services (Australian Business Deans Council A級期刊), 32, 227-Business Deans Council A級期刊), 27(2), pp.449-475, doi: 10.1108/IntR-11-2015-0321. MOST 105-2410-H-155-032. 本人為第一作者、通訊作者.
  8. Chen, Yi-Mu and Huang, Tseng-Lung (2016, Sep). Do the warning notices decrease or increase opportunistic behavior in cinemas?. Journal of Retailing (https://link.springer.com/article/10.1007/s11628-017-0351-8). MOST 106-2410- H-155-010-MY2. 本人為第一作者、通訊作者.
  9. Liu, Feng-Hsu and Huang, Tseng-Lung (2018, May). The influence of collaborative competence and service innovation on manufacturers’ competitive advantage. Journal of Business and Industrial Marketing (2018 SSCI Impact Factor = 1.833; 60.7% in Business), 33(4), 466-477, https://doi.org/10.1108/JBIM-12-2016-0294.
  10. Huang, Tseng-Lung* (2018, Jun). Creating a commercially compelling smart service encounter. Service Business (SSCI Impact Factor = 2.293; 106/217(48.8%) in MANAGEMENT), 12(2), 357–377 Deans Council A級期刊), 33(7), 851-865. https://doi.org/10.1108/JSM-12-2018-0366. MOST 108-2410-H-155-034-MY2. 本人為第一作者.
  11. Huang, Tseng-Lung* and Shuling Liao (2017, Mar). Creating e-shopping multisensory flow experience through augmented-reality interactive technology.. Internet Research (SSCI Impact Factor = 3.017; 16.3% in Business; Australian Business Deans Council A級期刊), 27(2), pp.449-475, doi: 10.1108/IntR-11-2015-0321. MOST 105-2410-H-155-032. 本人為第一作者、通訊作者.
  12. Chen, Yi-Mu and Huang, Tseng-Lung (2016, Sep). Do the warning notices decrease or increase opportunistic behavior in cinemas?. Journal of Retailingand Consumer Services (Australian Business Deans Council A級期刊), 32, 227-233.
  13. Tseng, Chung-Hui and Huang, Tseng-Lung (2016, Jan). Internet Advertising Video Facilitating Health Communication: Narrative and Emotional Perspectives. Internet Research (SSCI Impact Factor = 3.017; 16.3% in Business; Australian Business Deans Council A級期刊), 26(1), 236-264. nstc 101-2410-H-155-056.
  14. Huang, Tseng-Lung* and Chung-Hui Tseng (2015, Oct). Using Augmented  Reality to Reinforce Vivid Memories and Produce a Digital Interactive Experience. Journal of Electronic Commerce Research (SSCI Impact Factor = 1.229), 16(4), 307-328. MOST 104-2410-H-155-034. 本人為第一作者、通訊作者.
  15. Huang, Tseng-Lung* and Shuling Liao (2015, Jun). A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness. Electronic Commerce Research (SSCI Impact Factor= 1.773; 科技部管理二學門 電子商務領域排名第二, 31.4% in Management; 34.8% in Business; Australian Business Deans Council A級期刊) , 15(2), 269-295. (SSCI). MOST 103-2410-H-155-022. 本人為第一作者、通訊作者.
  16. Huang, Tseng-Lung* and Feng-Hsu Liu (2015, Mar). Whether Service Innovativeness has additive effects on Mobile Banking Business? From a switching costs perspective. International Journal of Mobile Communications (SSCI Impact Factor = 1.221), 13(2), 204-227. nstc 102-2632-H-155-001-MY3.
  17. Chen, Yi-Mu and Huang, Tseng-Lung (2015). Customers' Attribution of Blame in Chain Stores Settings: The Perspectives of Relationship Orientation. Journal of Relationship Marketing, 14(3),220-238. (ABI/INFORM).
  18. 黃增隆*, 別蓮蒂, 樓永堅（2017年12月）。以自發性導引法再探虛擬世界中的沉浸體驗。管理學報 (TSSCI)，34 卷，4 期，497-528。科技部：106-2410-H-155-010-MY2。本人為第一作者、通訊作者。本人為第一作者、通訊作者.